The web is no longer a one-way medium and you are no longer just an observer; it's now driven by its users, with user generated video, text, multimedia and online conversation. As a marketing medium, everyone needs to get on board. Get a quote >
While Social Media is still in its infancy, it's now an undeniably strong marketing medium and most definitely here to stay. While advertising revenue in traditional media such as newspapers and TV is falling, the online market is growing.
Social Media Marketing is a term that encompasses various aspects but at it's basic level it can be thought of as a way of replicating an idea or message from user to user as opposed to the traditional media buying methods of advert space or press releases; a kind of online word-of-mouth, except with the potential of achieving a much deeper reach within a much shorter space of time. It also encompasses the idea of engaging with your customers in a two-way conversation and has the potential of being able to target specific demographics with much more accuracy than a traditional blanket advertising campaign would be capable of.
If you're a business owner interested in how Social Media could benefit you, please do get in touch >